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With the addition of OmniLogic, the supplier expects to “add proven technology, specialist expertise and established customer partnerships that complement our existing capabilities and strengthen our global business”. 

OpenBet describes OmniLogic as “the partner of choice for lotteries worldwide”.

Nikos Konstakis (pictured above), president of OpenBet, described the acquisition as “a natural extension” of the company’s ongoing strategy to serve operators in the most regulated and demanding markets. 

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“We want Africa Safer Gambling Week to create a platform for ongoing cooperation,” he adds.

“The campaign may run for a week, but responsible gambling must be practiced throughout the year.”

Each day of Africa Safer Gambling Week has centred on a different issue around player protection, including responsible gambling and the prevention of underage gambling.

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GiG’s immediate priority following the completion of the deal will be disciplined integration, says Richards. This includes bringing 888Africa’s financial reporting, compliance and operational processes in line with GiG’s standards.

Ahlberg suggests GiG will look to transition 888Africa onto GiG’s platform, providing synergies down the line. Richards says GiG will look at where the company’s platform and tech can add value to the existing 888Africa business, although in terms of expansion, he again reaffirms that it will be a cautious approach in the short term.

“We are deliberately not pursuing an aggressive expansion agenda in the early months,” he explains. “We want to prioritise integration and consolidating our existing positions first, and only look at new market entry once we are confident the operational foundations are in place.”