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The clearest read on Johnny vs Chicken is this. BGaming is starting to treat its characters as reusable brand assets that can be moved between games. That’s a meaningful shift for a studio, because it turns individual hit titles into a connected roster rather than one-off releases.

The provider frames the goal in engagement terms. BGaming says the rivalry makes the game feel more personal, drawing players in and inviting them to pick a side, creating the potential for longer play sessions and building streamer appeal. Streamer visibility in particular rewards recognizable characters and on-screen drama, which is where the voiced duel format is designed to pay off.

the studio took two of its most recognizable characters and brought them together

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Dale Nally, Minister of Service Alberta and Red Tape Reduction, has repeatedly emphasized that the primary objective of launching the province’s regulated market on July 13 was to offer consumers safe alternatives to illicit offshore sites operating out of jurisdictions like Malta and Curaçao.

“Standing still was not the responsible choice,” Nally said when the market launched. “Albertans were already gambling. What we’re putting in place is a regulated market that will put player safety and player responsibility first.”

“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

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Looking back on my 11+ years with CalvinAyre.com, I’ve made life-long friendships, attended countless industry events, interviewed hundreds of leaders, made thousands of contacts, built deep relationships with organizers, even had the honor of delivering a DAF award or two back in the day (who remembers???!!) but best of all, had the pleasure of working with some of the most incredible colleagues along the way, many of which who I classify now as dear friends.

When I joined CalvinAyre.com in August of 2009, there was an enormous gap in the industry for an honest, transparent news site with regular, fresh video content. Over time, we grew from a tiny team of a handful of people to dozens, providing the industry with the juiciest breaking news and cutting-edge video coverage. 

Today we pass on the torch to our event organizing and media production friends who have more recently developed outstanding news coverage and video teams dedicated to the gaming space, hopefully who I’ll be seeing at CoinGeek Conferences in the future.